Box Goes After Microsoft Office With New Productivity Tools
Posted on Sep 16, 2013 | Source: CNET
Box CEO Aaron Levie promised an improved and faster user experience with the launch of four new products Monday at its BoxWorks customer conference.
In addition to unveiling its integration of the recently acquired HTML5 document tool Crocodoc, Box boasted a ''dramatically improved" iOS mobile app that allows for working off line, new photo-viewing abilities, a new way to capture and share ideas, and a way to add context "to get more out of your information."
The mobile app will be out later this year.
"The cloud is still only becoming more ubiquitous," Levie said. "But as we use them more, the cloud sort of moves to the background. It's not just about technology anymore; it's about the information."
These new tools included Box Notes, a stripped-down content creation tool that Box announced earlier on Monday.
It all goes back to Levie's insistence that Box is here to take what legacy companies have done with productivity tools and make them faster, more collaborative, and geared for mobile devices. Box's mobile app has had 8 million downloads.