Samsung said Wednesday it would unveil a smartphone with a curved display in October -- a technological innovation aimed at maintaining its lead in a lucrative but increasingly saturated market.

Curved displays are at a nascent stage in display technology which is shifting towards flexible panels that are bendable or can even be rolled or folded.

"We will introduce a smartphone with a curved display in October," Samsung mobile business head of strategic marketing D.J. Lee told reporters.

He declined to give more details.

Source: CTV